Jacob Cornelius – SEO & eCommerce Growth

In the ever-evolving world of search engine optimization ( SEO ), internal linking remains one of the most powerful — yet frequently underutilized — ranking factors. Even in 2026, with AI-powered search results, voice search dominance, and increasingly sophisticated algorithms, a well-structured internal linking strategy continues to deliver outsized results in crawl efficiency, topical authority, user experience, and link equity distribution. This in-depth guide covers everything you need to know about internal linking in 2026: foundational principles, current best practices, common mistakes, advanced techniques, real-world examples, and ready-to-use HTML code snippets that work perfectly on Blogger, WordPress, and Shopify . Why Internal Linking Still Matters in 2026 Google's algorithms have evolved dramatically since the early 2010s, yet internal links remain a core signal for several critical reasons: They help search engines discover and index pages faster (especiall...

Technical SEO is the foundation that allows search engines to crawl, index, and rank a website effectively. Without it, even high-quality content may struggle to appear in search results. This guide explains technical SEO in practical terms. It focuses on the concepts that matter most for website owners, bloggers, and eCommerce stores, without unnecessary complexity. What Is Technical SEO? Technical SEO refers to the optimization of a website’s infrastructure so that search engines can access, interpret, and store its content efficiently. While SEO fundamentals apply to all websites, technical SEO specifically addresses issues such as: Crawling and indexing Site speed and performance Mobile usability Security and HTTPS Website architecture Technical SEO does not replace content or strategy, but it enables them to work properly. Crawling: How Search Engines Discover Pages Crawling is the process by which search engines use bots to discover pages on a...

Shopify is one of the most popular eCommerce platforms in the world, powering millions of online stores. While Shopify makes it easy to launch an online shop, ranking a Shopify store on Google requires a clear understanding of how Shopify handles SEO and what store owners can control. This article explains Shopify SEO in practical terms. It covers how Shopify works from an SEO perspective, its strengths and limitations, and what matters most when trying to gain organic visibility. What Is Shopify SEO? Shopify SEO refers to the process of optimizing a Shopify-powered website so that its pages can be crawled, indexed, and ranked effectively in search engines. Like all SEO, Shopify SEO is built on the same fundamentals explained in what SEO is and how it works . However, because Shopify is a hosted platform, some aspects are handled automatically while others are limited by the platform. Understanding these boundaries is essential for realistic expectations. How Shopify H...

Search Engine Optimization (SEO) is one of the most important foundations of long-term online growth. Whether you run a blog, an eCommerce store, or a business website, SEO determines how visible your site is in search engines like Google. This guide explains SEO in practical terms. Instead of vague promises or shortcuts, it focuses on how SEO actually works, what matters today, and how website owners should think about it. What Is SEO? SEO stands for Search Engine Optimization . It refers to the process of improving a website so that it can be discovered, crawled, indexed, and ranked by search engines for relevant search queries. In simple terms, SEO helps search engines understand: What your website is about Which pages are important When your content should appear in search results SEO is not about manipulating search engines. Modern SEO is about creating clear, useful, and accessible content while ensuring that websites are technically sound. How Search ...

Optimizing product pages on Shopify is essential for driving targeted traffic and increasing conversions. While our Shopify SEO guide covers collection-level strategies, product page SEO focuses on making individual items rank for relevant long-tail and branded search terms. Why Product Page SEO Matters Many Shopify store owners overlook product pages in favor of collections or blogs. However, product pages can: Rank for highly specific buyer-intent keywords Increase organic traffic from Google Support internal linking to collections and related products Without proper optimization, your best-selling products might never be found. Product Page SEO Fundamentals Title Tag: Include the product name and key descriptor (e.g., “Organic Cotton T-Shirt | Men’s Minimalist Apparel”). Meta Description: Write a compelling description under 160 characters that encourages clicks. URL Structure: Keep it clean, readable, and include main keywords (e.g., /products/organic-cotton...

Shopify SEO is often misunderstood. Some claim Shopify is bad for SEO, while others insist it is fully optimized out of the box. The reality is more nuanced. Shopify can rank extremely well in Google , but only if you understand how the platform works, its constraints, and which pages deserve SEO attention. This guide focuses on practical, experience-based Shopify SEO—not theoretical checklists. What Shopify SEO Really Is (and Isn’t) Shopify SEO is not about installing dozens of apps or chasing artificial SEO scores . It is about selecting the right pages to rank, structuring collections properly, and aligning content with search intent. Shopify handles several things well by default, including HTTPS, fast hosting, and mostly clean URLs. At the same time, it imposes limitations such as fixed URL structures and duplicate content patterns. Understanding these tradeoffs is essential. How Shopify Stores Actually Get Traffic from Google Collection Pages Collection pages are...